Since its founding in Shenzhen in 2005, Quloos has been guided by the dream of "HiFi sound quality close to the real live scene," dedicating itself to deep cultivation driven by passion. As the company enters its 20th year of development (2025), it is steadily and firmly advancing toward the grand goal of "building a century-old HiFi brand of Chinese origin" with its unique "philosophy of slowness." As a member of the China Audio Industry Association Headphone Branch and one of the early domestic manufacturers engaged in high-fidelity audio equipment R&D, Quloos has always regarded sound quality reproduction as its core mission. Its series of players, including the QA360, QA860, QA661, and QA390, have been praised by the industry as "sincere works among domestic players" due to their outstanding sound quality performance, and are often used as reference models for sound quality evaluation.
Founder Clark has been fascinated by music and passionate about technology since childhood, long pursuing replay sound quality that can achieve the effect of a live scene. He deeply understands the interference that complex systems pose to sound purity, and has proposed the core concept of "simplicity is paramount—more incense burners mean more ghosts." This pursuit of high-quality sound quality, the "audiophile spirit," has been deeply rooted in the hearts of every R&D and technical personnel at Quloos. In terms of market strategy, Clark has chosen a different path: reinvesting most profits into product R&D and customer service rather than massive advertising and marketing. Quloos adheres to the principle of "developing only one product at a time, investing substantial human, material, and financial resources," striving to bring it to market only when it is outstanding. Clark firmly believes that advanced technical strength, exceptional sound quality performance, and user reputation are the fundamentals for a brand to establish itself and develop.
Quloos regards "building a century-old HiFi brand" as its long-term goal. Therefore, "slowness" is not a lack of efficiency, but stems from a high regard for product quality and company reputation—compared to short-term profits, reputation and credibility are more important assets supporting a century-old foundation. This "slowness" arises from a sober awareness that "there is still a long way to go to reach the 100-year goal," giving the team ample time and patience to repeatedly refine and polish, committed to making every product "break conventions and exceed expectations."
